The vision of the VIP Partnership Group (VIP) is to create innovative, profitable programs for our entertainment based clients by optimizing customer equity.
VIP is the leading provider of turnkey customer equity programs for entertainment properties broadcast and distributed by major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Paramount Pictures, FX Network and Liberty Media. VIP's turnkey programs allow media companies to reach their fans in an interactive manner that builds fan awareness, loyalty and revenue.
From the Managing Partner
In the new economy, customer equity, not brand equity is the key to market success. As a result, the reliance on traditional strategies that focused on goods, transactions, customer acquisitions and products (brand equity) must be replaced with a focus on services, relationship, customer retention and overall customer satisfaction (customer equity) in a profitable manner.
Since the long term value of any company is heavily determined by the value of their relationships with their customers, VIP works closely with its clients to develop strategies and turnkey programs that profitably build customer satisfaction amongst the customer base.
Sincerely,
Mark Kaminky, Managing Partner, VIP Partnership Group
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