(November 2006) – Twentieth Century Fox, one of the world’s largest media companies, announced today a multi-year deal to work with VIP, a leader in fan relations programs. The agreement represents a renewed focus on the fans of their television and movie properties
“By focusing on their core fans, Twentieth Century Fox is showing their commitment to these fans and rewarding their loyalty via tailored fan programs,” said Mark Kaminky, Managing Director of VIP. “The strength of the Fox brand and their legacy of creating award-winning television and movie properties, paired with VIP’s track record of building winning fan relations solutions for the entertainment industry, makes this an ideal go-forward strategy for achieving our goals for fan retention and commerce.”

Through the relationship, VIP will handle Fox’s fan stores, fan clubs and fan auctions, which include collectible props and wardrobes items, for such properties as 24, Prison Break, Arrested Development, Family Guy and Bones. In this capacity, VIP will develop and operate the fan websites, design and produce fan based merchandise, manage the fan clubs, operate the prop and wardrobe auctions and maintain responsibility for customer service, marketing, new product development and fulfillment related to the fan programs.

About VIP

VIP (www.vippartnership.com) is the leading provider of affinity based programs for entertainment properties broadcast and distributed by major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Paramount, FX Network and Liberty Media. VIP’s turnkey programs allow media companies to reach their fans in an interactive manner that builds fan awareness, loyalty and revenue. Since its inception in 2001, VIP has deployed its fan programs, including fan stores, custom fan merchandise, fan clubs and collectible prop and wardrobe auctions to create profitable connections among entertainment entities and their fans.